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Tigo Tanzania Plc is the leading innovative telecommunication company in the country, distinguished as a fully-fledged digital lifestyle brand. Offering a diverse product portfolio in voice, SMS, high-speed internet and mobile financial services, the company has pioneered innovations such as Facebook in Kiswahili, TigoPesa App & iOS users, Tigo Music (Deezer) and East Africa’s first cross-border mobile money transfer with currency conversion.
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Position: Head of Brand and Communication
JOB PURPOSE
The Head of Brand and Communications is responsible for developing and managing the TIGO brand. The position has leadership responsibility related to brand equity. The Head of Brand & Comms is responsible for working as part of the marketing team to develop and execute marketing programs associated with the growth of the TIGO brand, revenue growth and market share.
A main brand custodian, this position will oversee the development and adherence of Brand guidelines for all communication channels and be part of commercial propositions development to ensure that the products/services are in line with the brand positioning.
It is the focal point of all communications internal and external, designs, concepts, directions, events, sponsorships, visibility, and activations ensuring that they are all in line to support the brand positioning.
WE LEAD AND CONTRIBUTE
by connecting, by owning, by delivering, by change and by vision. We live our values of trust, Passion, simplicity, integrity, and innovation
Core Responsibilities
- Build Brand Strategy to align Tigo to desired Brand position, across all segments and categories
- Apply brand guiding principles and ensure brand image sustainability • Guaranteed delivery on brand promise and maintain brand consistency
- Manage brand equity
- Develop brand positioning tactics
- Analyze product/service and campaigns performance and prepare market feedback report and plan
- Together with Research Manager, work to ensure all Brand aspects required to design high performance campaigns are incorporated
- Own and Administrate A&P budget to support brand and business units
- Execute Brand training plans for different business units.
- Define and validate creative brief for both ATL and tactical campaigns; and develop communication strategy guidelines for the same.
- Provide overall direction/validate media strategies for both traditional and digital to ensure are in line with the business and communications objectives.
Qualification and Expeience: Job Vacancy at Tigo Tanzania
- University degree, preferably in Marketing, Communication, Business Administration and Engineering
- MBA or master preferably in Marketing
- Minimum 7+ years of proven experience in Communication, Branding and Product Image Management
- Extensive senior marketing and managerial experience preferably in Telecommunication
- Added advantage – Advertising Agency background
The company is looking to hire individuals to fill new vacant positions. READ FULL DETAILS THROUGH THE PDF DOCUMENT ATTACHED HERE BELOW: